A Predicament Study Innovative Sleep Solutions, Surrey, BC
They at eVision Media loves helping business proprietors rebrand-from getting website redesign ideas to existence to growing engagement on social networking.
It isn’t just because we’re passionate in regards to the job, but in addition because we like to seeing our entrepreneurs succeed.
Now, I recognize it’s almost silly to condition how challenging yearly 2020 remains for companies. I realize you’ve heard it numerous occasions!
However the fact it had been this sort of difficult year for many companies made the rebranding work we’re doing for small companies like Innovative Sleep Solutions more impactful.
Innovative Sleep Solutions’ original website wasn’t supporting or growing leads or sales whatsoever. They’d a finicky shopping cart software software software system which was difficult to use.
The site featured an outdated design and never enough compelling Internet internet search engine optimization copy. There was not reference to the their values or health-centred approach, that are what set them furthermore for the big-box stores.
Formerly, Dave and Terry have used classical marketing initiatives for example radio, TV, print additionally to boards at Rogers Arena to attract the attention of Canucks fans.
With a lot of technical and marketing/branding issues, they weren’t getting any internet sales.
After they were walking into-store purchases before COVID-19 demonstrated up, the pandemic stop that.
Innovative Sleep Solutions required to pivot fast making a robust eCommerce site and implement a totally new online marketing strategy.
Showed up for almost any fresh approach, creating this how you modernized Innovative Sleep Solutions’ brand to provide them a hostile edge entering 2021.
An entire emblem and website redesign. Inside the emblem for that product pages, we ensured Innovative Sleep Solutions’ branding was consistent and interesting across all pages within the website.
Like perform with each and every single client, we began through getting an in-depth brand analysis to define their particular selling proposition (USP), audience, company vision, brand positioning and even more.
This analysis reinforced the necessity to give their existing emblem a product refresh. It was not only outdated, however it didn’t reflect the healthy vibe which was required to place them differently business bed bed bed mattress and bed sellers.
The company redesign process is a collaborative one getting David and Terry towards the mix completely, ensuring the very best design was one they loved and understood symbolized their brand positioning precisely.
Another our website redesign initiatives ended up being to create a brand-new tagline to distinguish the company employing their big-box competitors. Since the proprietors be proud of selling natural, organic making-in-Canada products whenever feasible, “Sleep Healthier. Live Better” was the winning statement.
Our next factor ended up being develop our website tech specs, keyword analysis and mock-ups. (A mock-up could be a layout that shows what elements will most likely be on the web site. You do not just start creating menus, slapping on images and getting links round the live page!)
It’s needed for business keepers to understand there’s a lot more having a website redesign than picking emblem colours and font sizes!
For instance, a massive part of the operation is utilizing the client experience into account. What process flow are they going to undergo to make sure a simple experience while online?